What is it?
Hyundai claims its new Veloster is an example of "the coupé, redefined." Seeing that most others are trying to convince the buying public that four-door, swoopy designs are the equivalent of a four-door coupe, we ask "why not?"
As it is, the Veloster is a four-seat, three doors-and-a-hatch coupé that appears to be just the ticket for first-time buyers, college students, retirees, and just those who are looking for a little fun in a stylish, if a bit quirky, ride.
In spirit, Veloster kind of replaces Hyundai's departed Tiburon, a less-than-loved sporty-looking coupe. With only a 1.6-liter engine, it slots in well below the dynamically impressive but hardly big-selling Genesis Coupe.
What's it up against?
The Ford Fiesta, Mini Cooper, Honda Fit, Fiat 500c, Scion tC and perhaps the Volkswagen Beetle, are all players in the field that can potentially give the Veloster fits.
Essentially it comes down to your taste in style, size, and the thickness of your wallet, since no car in this segment really cuts the same shadow.
Any breakthroughs?
Did we mention that passenger-side rear door? Oh right, we did. That design move alone puts the Veloster in a rare place, especially for a Korean automaker: That of an innovator. We think it was a conscious effort to keep things safe for rear seat passengers by making the door available only on the passenger side. Sure, a passenger can still enter through the left side by flipping the driver seat forward.
Hyundai even claims that at 40 mpg, the Veloster achieves better highway mileage than Honda's CR-Z hybrid. A standard Blue Link Telematics system is included for other standard, and optionally available features. Every vehicle whether equipped with navi or not, gets a standard multi-function LG-brand seven-inch touch-screen monitor for control of the in-car entertainment as well as videogame console connectivity.
How does it look?
The new Veloster appears as though it's the love child of the Genesis Coupe and Aston Martin's new One-77 supercar. Featuring the same front fascia-mounted intakes (although not functional here) the Veloster appears to really be trying to flatter the Aston Martin. The look mostly works. From the side, and with its blacked-out A-pillars it manages to channel its inner Bell Helmet.
As we mentioned earlier, the Veloster has two distinct sides. The reality is the eye sees only what it wants to see. Meaning that we did not notice this until we actually walked around the vehicle. Two shorter doors on the right side, occupy the space that is taken up by a single door on the left. Clever use of the C-pillar helps to keep an otherwise awkward appearance for the rear door handle hidden from most casual observer's views.
We think the blacked-out roof enhances the vehicle's overall appearance as it leads into the two-piece glass hatch. A blacked-out rear lower valance provides an opening for the center-mounted exhaust pipes, as well as a clean view of the car as it drives away. Scalloped portions of the rear fenders and hatch help to add visual interest to a car that, when painted in the copper orange metallic that ours was, is hard to take your eyes off of.
The design is further proof that Hyundai is finally refining its own design language.
And on the inside?
Hyundai claims that in addition to the motorcycle helmet look of the car in profile, that two-wheel conveyance managed to inspire their interior designers as well. To their eyes, the center stack appears like a fuel tank of, perhaps a Suzuki Hayabusa. To ours, the look is more "Transformers." Either way, it's still a fun look that we enjoyed while cruising around in this metallic pumpkin.
A simple, two-gauge binnacle occupies the driver's attention, while redundant controls on the wheel including audio, Bluetooth, trip and cruise control are all easily located underhand. We appreciated the thoughtful design of two power ports at the base of the center stack that flank the AUX and iPod-in jacks. People that we called on our Bluetooth-equipped phone seemed to complain about excessive background noise while in the middle of the conversation. We think this is possibly due to the microphone placement in the headliner, which is mounted directly below the smoked roof panel. That said, Veloster is not notable for its ambient noise supression.
A large central controller operates the climate control system and is easy enough to locate without removing your eyes from the road. Cubby holes are located throughout the cabin along with cupholders and bottle pockets in the doors.
The technical fabric-covered seats offered good support over the long haul. Care must be exercised getting into and out of the rear seat as well as accessing the cargo area through the rear hatch. So important is this, that Hyundai has applied stickers warning about possible head injury in languages including English, Korean, and Arabic.
But does it go?
At the Veloster's launch a while back, we heard grumblings about its 1.6-liter in-line four-cylinder engine. At 138 horsepower and 123 lb-ft of torque, it's not quite ready for any land speed record attempts at this moment. A gas direct injection mill, it is used in other vehicles built by parent company Hyundai in both its Hyundai and Kia brands. Equipped with a six-speed EcoShift dual clutch automatic transmission, we too, felt that it lacked the oomph that the exterior looks conveyed.
Jumping forward a few months, our metallic orange Vitamin C-colored example is equipped with a six-speed manual transmission, one of the better row-it-yourself units we've seen from Hyundai. Like the old chestnut that states it is more fun to drive a slow car fast rather than a fast car slow, the Veloster proved its mettle at nearly every turn. The manual transmission provided a very engaging experience that was missing when we tried the dual clutch automatic at the car's launch. We especially liked the added kick from the dual continuously variable valve timing (D-CCVT in Hyundai-speak), which occurred at the higher portions of the rev-band, and seemed to ignite the afterburners on this little 1.6-liter engine.
The suspension set up on the Veloster is hardly revolutionary, instead relying on the tried and true MacPherson strut front suspension with coil overs, gas shocks and the 24 mm stabilizer bar in front. The rear is a simple torsion set-up with monotube shocks and a 23 mm stabilizer bar. Electric power assisted steering points the Veloster in the direction you want it to go. Ours was equipped with 17-inch alloys shod with Nexen M+S tires. It seemed to thrive playing on-ramp roulette where the front driver wanted to pull us around as fast as we felt comfortable enough to guide it. A little soft on turns, it still managed to exude confident road manners.
Equipped with the manual transmission, the Veloster has a curb weight of 2584 lbs.. The EPA says that's good for 28/40 mpg We saw a combined average about of 32.3 miles per gallon.
Why you would buy it:
Good looks with vehicular innovations equal a fun-to-drive ride, week in and week out.
Why you wouldn't:
You are holding out for a turbo in late 2012.
Leftlane's bottom line
With looks that may not agree with everybody's tastes and the added utility of a three-door hatchback, Hyundai continues in its quest for world domination.
The brand just continues to chip away one segment at a time, and sometimes even creates its own segment, as we have seen here.
As seen on Leftlanenews.com
Words by Mark Elias.